Our projects

Client: Kisan (Oil & Ghee Products)

Problem: Kisan faced strong sales but suffered from a poor cash flow due to a 90-day payment cycle with local networks.

Solution:
We built Kisan’s flagship e-commerce store and launched Meta and Google Ads campaigns. To address high delivery costs due to the product weight, we partnered with local distributors to create a cost-effective delivery network. We also expanded Kisan to Daraz, automating fulfillment and improving operational efficiency.

Results:

• 3x sales increase

• 12x ROAS

• Reduced payment cycle from 90 days to 7 days

Kisan’s transformation resulted in scalable revenue growth and operational efficiency.

Zaavi (Cooking Oil)

Problem: Zaavi, a new cooking oil brand, needed to penetrate a highly competitive FMCG market with minimal delays in reaching customers.

Solution:
We launched Zaavi directly on e-commerce platforms, driving traffic through digital ads and quickly building momentum. Once online demand was validated, we expanded through a distribution network for cost-efficient stocking across Pakistan.

Results:

• 4x sales increase

• 6x ROAS

• Swift entry into the national market

Aliz (Olive Oil)

Problem: Aliz, a new olive oil brand, needed to quickly establish market presence and distribution channels across Pakistan.

Solution:
We launched Aliz online first, utilizing Meta and Google Ads to build awareness and generate initial sales. Once demand was established, we developed a nationwide distribution network and began stocking in key cities across Pakistan.

Results:

• 6x sales increase

• 8x ROAS

• Established a scalable distribution network

Khass (Organic Oils & Nuts)

Problem: Khass, a niche organic oil and nuts brand, needed to gain traction quickly while establishing a trustworthy reputation in the market.

Solution:
We launched Khass online with a focus on organic and health-conscious audiences via digital ads. After gaining an online foothold, we expanded into a distribution network to stock organic products efficiently across the country.

Results:

• 8x sales increase

• 11x ROAS

• Strong online and offline presence for organic products

Rabi (Cooking Oil & Ghee)

Problem: Rabi, a new brand for cooking oil and ghee, needed rapid growth in a crowded market while managing high distribution costs.

Solution:
We launched Rabi online first, scaling through digital ads and generating significant early sales. After establishing demand, we created a localized distribution network to minimize delivery costs, allowing for stocking and sales across Pakistan.

Results:

• 2.8x sales increase

• 10x ROAS

• Nationwide distribution and cost-efficient fulfillment

Client: Simply Islam (Islamic Education Institute)

Problem:
In 2021, Simply Islam faced challenges in gaining new student registrations and running donation campaigns due to Meta and Google disabling religious interest targeting in their ads. This severely affected their ability to reach the right audience for Islamic courses and charitable campaigns.

Solution:
We devised a tailored strategy to bypass the restrictions by focusing on alternative targeting methods, such as interest-based behavior, event promotion, and community engagement. We optimized their campaigns to reach potential students in Singapore and run successful non-profit donation drives during key periods like Ramadan (Charity Basket), Eid al-Adha (Qurban), and several emergency relief campaigns (for flood, war, and poverty victims).

Results:

• 7x revenue growth

• 14x ROAS across campaigns

• Consistent growth in student registrations and event ticket sales

• Successful international donation campaigns

Through strategic ad management and alternative audience targeting, we helped Simply Islam continue to grow, even amidst significant advertising challenges